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Nike, the art of the uniform

Nike is a major publicly traded sportswear and equipment supplier based in the United States. It is the worlds leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. Now, Nike has used college football programs as a laboratory for uniform design innovations in recent years, with the Oregon Ducks as its favorite lab rat.

Nike isn’t saying much about its upcoming NFL line-up, but Nike Brand President Charlie Denson may have caused the hearts of uniform purists to stop temporarily last year when he told CNBC’s Darren Rovell that the company plans on “changing the NFL jersey dramatically.”

It’s clear, after a week of interviews on the subject that industry observers — from analysts to retailers — are eagerly awaiting to see what Nike trots out in April, when it has promised to show off its NFL goods.

“Knowing Nike’s approach to things, you’ll probably see some newness. I don’t think it will be business as usual,” said Christopher Svezia, an analyst with Susquehanna Financial Group. “I’m sure they will dig deep to do something very different.”

The safe bet, though, is that any new-ness coming to the NFL next season will be more of the technical variety, featuring Nike’s apparel innovations, than it will be aesthetic.

A big reason for that comes from the fundamental differences between the college and pro games.

College programs view the flamboyant uniform as a recruiting tool, while the NFL isn’t in the business of recruiting high school seniors.

Because of that, its likely that Nike is given a longer leash with college programs when it comes to design innovations. NFL teams, to a larger degree than college programs, are consumer brands, many with long and storied histories steeped in tradition, like moncler jacket, moncler hat, Moncler Shoes and Moncler Sweater, and so on.

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